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Smart Heart
Smart Heart, a program sponsored by Whole Foods and Northwestern’s Bluhm Cardiology clinic, promotes healthy eating habits for people at risk of heart disease, heart attacks, and other heart related illnesses. In this campaign, the focus was to promote healthy snacking habits. Eating raw fruits and vegetables greatly reduces the chance of heart attacks. These posters would be hung in doctors’ offices as well as Whole Foods. The hand-made food sculptures would not only be eye-catching, but stay true to the Whole Foods brand.
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OPI Nail Polish
For OPI, I focused on designing a series of landing pages for a mobile phone app. This OPI application would alert frequent buyers of new lines of colors, where OPI is sold, and offer discounts/prizes. Here are links to other media for this campaign:
http://www.youtube.com/watch?v=PlRXmnGYgRY
http://www.youtube.com/watch?v=zR69VB7DUzY&feature=youtu.be
Since OPI has a demographic that varies in age and taste, the three movies chosen echos the spirit of OPI and it’s flirty-fun style.
Monte Alban Mezcal
Print and guerrilla advertisements as well as a new bottle design for Monte Alban mezcal. The inspiration for this series came from Shepard Fairey’s Obey campaign - focusing on the mythical hallucinogenic side effects of the agave worm when eaten. A tower of glowing bottles topped with a lava lamp would be placed around the city in dimly lit areas like subways to increase brand awareness.
Chiquita Banana
The concept behind this series of ads for Chiquita Banana was to satirize pop culture and modern extravagance/indulgence (as represented in the guerrilla super market display). Copy referring to Liberace and Lady Gaga represent this modern excess as well as appeals to many different age groups. Since everyone eats bananas, the broad demographic demands varying pop culture icons.
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