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Print and guerrilla advertisements as well as a new bottle design for Monte Alban mezcal. The inspiration for this series came from Shepard Fairey’s Obey campaign - focusing on the mythical hallucinogenic side effects of the agave worm when eaten. A tower of glowing bottles topped with a lava lamp would be placed around the city in dimly lit areas like subways to increase brand awareness.
The concept behind this series of ads for Chiquita Banana was to satirize pop culture and modern extravagance/indulgence (as represented in the guerrilla super market display). Copy referring to Liberace and Lady Gaga represent this modern excess as well as appeals to many different age groups. Since everyone eats bananas, the broad demographic demands varying pop culture icons.
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